Seems like Instagram co-founders Kevin Systrom and Mike Krieger cannot take how Facebook is handling the photo and video social media app. Yesterday, Systrom and Krieger resigned from the company after 8 years.
In 2012, Facebook CEO Mark Zuckerberg paid $1 billion to acquire Instagram. During the takeover, Zuckerberg ensured the founders that they would still have complete autonomy of the business. Systrom remained to work as the Chief Executive while Krieger continued to work as the Chief Technical Officer. Since then, the platform has enjoyed significant growth year over year with its user base increasing from 50 million users in 2012 now to 1 billion in 2018.
However, the autonomy that Zuckerberg had promised reduced over time. It was evident how much Facebook gets too incorporated in Instagram.
Aside from cross posting from Instagram to Facebook, our Facebook friends are notified of our latest Instagram activities. Just recently, Instagram has an “Open Facebook” in its Settings tab. Facebook has also incorporated in their own platform a similar feature to Instagram Stories which they renamed as “My Day”.
Due to the large decrease of Facebook users sharing their original content on the platform, the social network plans to remove the cross promotion from Instagram to make it seem like an original post intended for Facebook alone. It was a pretty big deal for Systrom. This move has made it seem like Facebook is separating the two platforms altogether yet there is a clear push within Instagram to use Facebook.
In a short message from the founders, Mike and Kevin remain grateful for the 8 years in creating and improving Instagram with the Facebook team. The two also hinted at a new project together saying, “We’re now ready for our next chapter.”
As of date, Adam Mosseri has been appointed to become Instagram’s Head of Product. Adam was in charge of the Facebook News Feed before heading to Instagram.
How do you think of the Instagram shakeup? Comment down below your thoughts!