TikTok Now Lets Creators Charge Monthly Subscription Fees
loader image
TikTok Now Lets Creators Charge Monthly Subscription Fees

TikTok Now Lets Creators Charge Monthly Subscription Fees

Current Events | May 24, 2022
  • 0

According to TikTok, this feature will be available to creators by invitation for now, but will be expanded globally in the coming months.

Chinese short-form video hosting service TikTok has quickly picked up popularity in many countries, including the Philippines. While initially known as home to dance trends and videos, it has quickly expanded to include cooking, food, travel, gaming, and even short-form funny videos. In fact, many influencers and streamers have become popular due to this app.

While TikTok has more than a billion users globally, it too has been criticized for not providing a way for creators to effectively monetize content. However, many rising stars have found ways to monetize through TikTok—mainly through paid partnerships, sponsorships, and collaborations with brands.

And now, popular accounts can monetize straight from the app itself by charging subscription fees for livestreams.

How it Works

Although money-making tools like this have been added to rivals like Instagram and Facebook, TikTok announced that it will let some popular accounts charge subscriptions for their livestreams in what they call LIVE Subscription. Very timely too, as social media platforms are all competing for online personalities that attract audiences to their respective apps.

“LIVE Subscription is an extension of our efforts to build diversified creator monetization opportunities that suit a range of creator needs,” TikTok explained in a blog post. The company did not disclose pricing though.

This new subscription feature will be introduced this week, however, it will only be available to creators by invitation for now. Not to worry though—it will be expanded globally in the coming months. Through this feature, creators will be able to also switch into a chat mode—exclusive to subscribers— which “enhances an even more personal connection between creator and viewer,” according to the company.

According to TikTok, in order to access the LIVE Subscription feature, creators need to be at least 18 years old, while users will have to be at least the same age to subscribe. Moreover, subscriber perks include digital badges and, in some cases, the ability to control camera angles during streamed sessions, which video clips by TikTok creators invited to take part revealed.

Ad Revenue-sharing, Explained

Early this month, TikTok announced an ad revenue-sharing program with its most prominent creators, thus moving closer to a model already used by its competitors. Under a TikTok Pulse program—to be rolled out in the United States next month—companies can place their ads next to user content in specific categories, where creators will get a cut from this.

“We will begin exploring our first advertising revenue share program with creators, public figures and media publishers,” the company, a subsidiary of Chinese tech firm ByteDance, explained in a statement.

RELATED STORIES:

LOOK: This New Website by BYS Philippines Supports Mental Health

Instagram Now Restricted in Russia

Netflix Shares Plunge Down by 25% After Losing Subscribers

OneMega.com is your all-in-one access pass to exclusive content from a wide variety of lifestyle experts, thought leaders, influencers and leading content creators here in the Philippines and around the world. OneMega.com is a prestige media brand of One Mega Group, Inc.

ONEMEGA EDITORIAL TEAM

EDITOR-IN-CHIEF Marga Medrano-Tupaz
JR ASSOCIATE EDITOR Diane Nicole Go
GROUP CREATIVE DIRECTOR Jann Pascua
GROUP ART DIRECTOR Marc Pagdilao
MULTIMEDIA ARTIST Denielle Carag
GROUP PUBLISHER Janine Recto

CONTRIBUTORS

FASHION Amina Arañaz-Alunan Jojie Lloren Robby Carmona Patty Ang Candy Dizon Francis Libiran | BEAUTY Dr. Vicky Belo Kim Reyes-Palanca Marie Lozano Firas Abboud Jude Hipolito and Rose Velasco (JuRo) Jigs Mayuga | LUXURY Bianca Salonga JP Tuason Jeanette Ipapo-Tuason Marlon Stöckinger | TRAVEL Vern Enciso Ferdi Salvador Marie Field-Faith | TECH & GADGETS Carlo Ople Enrique Miranda Gerry Sy | HOME & DESIGN Geewel Fuster Kitty Bunag Tessa Alindogan Vianca Favila | BUSINESS & CAREER Franco Saycon Venus Navalta Eric Dee Dr. Z Teo Pinky Tobiano Atty. Connie Aquino | ENTERTAINMENT Girlie Rodis MJ Marfori G3 San Diego Georcelle Dapat Sy / G-Force | FOOD & ENTERTAINING Aüa Chino Hernandez Happy Ongpauco-Tiu Nina Daza-Puyat Robby Goco JJ Yulo | PARENTING Cat Arambulo-Antonio Paulyne Fermin Michelle Aventajado Jerika Ejercito Aguilar Celine Gabriel Lim | FITNESS & WELLNESS Nadine Tengco Harvie de Baron Sara Black Arnold Aninion Teresa Herrera Anthon Tanya Aguila Simon Greatwich | WEDDINGS Marbee Shing-Go Amanda Tirol Charisse Tinio Jason Magbanua Gideon Hermosa Robert Blancaflor | YOUTH Chris Nick Milka Romero Miko Tiu Laurel Janeena Chan

ADVERTISING

SALES DIRECTOR Maureen Alexis Busto
ACCOUNT MANAGERS Paulin Mata,
Chloe Tapucar, Jasmine Co Leng, Ivan Panganiban,
Anna Chua, Lexi Malongga

MARKETING AND ADVERTISING SERVICES

Marketing Communication Manager Pam Rodriguez
Ad & Promo Manager Brent James Castro
Copywriter / Social Media Associate Rowan Palomares
Social Media AssociateKyla Nicole Taal
Multimedia Artist Agatha Romero
Producer Elishua Balinton
Video Editor Andrew Ciudad

VIDEO & EVENTS

Sr Video Editor Jasper Bermejo
Video Editors Kenneth Dimaano
Video Editor / Producer Regina Aceron
Audio Visual & Technical Assistant
Andrew Ciudad

CREATIVE SERVICES

Creative Services Supervisor Kristoff Sison
Multimedia Artists Gari Rivera, Elmer Pereira,
Niel Jhed Ibay
Copywriters Peaches Garcia, Althea Villanueva,
Roanna Alonzo,
Chad Losanta, Christina Zabat

PRODUCTION & LOGISTICS

Production & Logistics Manager ERICA LUNA
Booking Associate Mae Talaid, KZ Francisco
Pull Out Coordinator & Production & Logistics AssistantMJ Almero

STUDIO & IMAGING

Production and Studio Manager Ed Simon
Photographer Kieran Punay, Excel Panlaque
Final Artists Eric Gallego
Cameraman JR Ramirez

SOUND AND MOTION

Sr Video Editor Jasper Bermejo
Video Editor / Producer Regina Aceron

EXECUTIVE OFFICE

AVP for MARKETING & PUBLISHING Marga Medrano-Tupaz
VP for CONTENT Peewee Isidro
CHIEF EXECUTIVE OFFICER Archie Carrasco

ONE MEGA GROUP, INC.

PRESIDENT Suki Salvador
CHAIRMAN Archie Carrasco
FOUNDING CREATIVE DIRECTOR Lorraine Belmonte
FOUNDER Sari Yap

SALES

AVP - Business Development Carmelli Daet

CONSUMER MARKETING AND CIRCULATION

Head of Consumer Marketing and Circulations Arriane Sanchez
Consumer Marketing Associate Champ Bersales
Multimedia Artist Hilrey Batolan

HUMAN RESOURCES

HR Manager Mairen Buan
Organizational Development and HR Tech Supervisor Lorenzon Miguel Barbeyto
HR Supervisor Vanessa Orpilla
Sr Payroll Associate Angielica Baril
Recruitment Associate Michelle Grace Flores

MIS / IT

Web Development Manager and MIS OIC  Carlo Tumaliuan
Web Developer Supervisor  King Villarta
Jr Web Designer  Jen-Lyn Dumlao
Senior IT Associate  Jomer Calleja

ADMINISTRATION & PURCHASING

Admin & Purchasing Manager Avy Lagarto
Office Support Associate Jorean Ann Flores
Company Driver Bernard Dela Cruz

LEGAL

Legal Counsel Atty.   Homer Alinsug
OIC-Corporate Legal   Avy Lagarto

FINANCE

Finance Manager Rachel Cabagua
Finance Supervisor Janin Tabora
Credit & Collection Supervisor Nainine Buenaobra
Senior Treasury Associate Maileen Capilitan
Senior Accounting Associate John Dela Torre
General Accounting Associate Ruffa Dela Pena
Accounting Associate Zarah Mira

CORPORATE AFFAIRS and BUSINESS EXPANSION

Head of Corporate Affairs and Business Expansion Rodolfo Palanca Jr.
Copy Chief Andrea Eliza Santos
Corporate Affairs Associate Margaux Pua
Creatives Associate Alecs Beltran

EXECUTIVE OFFICE

Chief Operating Officer Ma. Cecilia Ngo
Executive Assistant to the COO Thea Pamela So

AGC POWER HOLDINGS CORP.

Chairman & President Archie Carrasco