Back and Better than Ever: ShopBack Celebrates 7 Years with a Global Brand Refresh
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Back and Better than Ever: ShopBack Celebrates 7 Years with a Global Brand Refresh

Back and Better than Ever: ShopBack Celebrates 7 Years with a Global Brand Refresh

Special Features | July 28, 2022
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ShopBack, the country’s leading online shopping and rewards platform, celebrates its 7th year of providing a rewarding shopping experience.

Online shopping has become all the rage even before the pandemic first hit the country, but the number of checkouts has increased exponentially since then. While anyone with a smartphone and cash can easily buy things online at their leisure, seasoned shoppers will tell you that there is an art to online shopping.

And that is to anticipate coupons and great deals to sweeten the shopping experience.

From free shipping codes to discount vouchers and more, online shops present enticing offers to shoppers in the hopes of sealing the deal. After all, more savings means more value for money. Shopback—the leading online shopping and rewards platform in both the Asia Pacific and the Philippines—knows that for a fact.

A Rewarding Shopping Experience

A cashback reward program that’s available across many parts of the globe, including the Philippines, ShopBack lets customers receive a small percentage of money back when they buy from certain merchants—paid for through affiliate programs by the merchant. Moreover, the platform also provides coupons, voucher codes, and comparison features that customers can use to get the best deals.

With over 600 partner merchants in the country—across industries ranging from travel, fashion, tech, and marketplaces—ShopBack has become a go-to choice, as their partners include popular apps like Lazada, SHEIN, Shopee, Agoda, Klook, Samsung, and many more. And while ShopBack has given back $SG23 million (around PHP 927 million) in cashback to its customers, partnered brands have benefited as well—with over $SG580 million (around PHP 23.45 billion) in Gross Merchandise Value.

Moreover, in 2021, ShopBack launched its vouchers product line in the country. That way, shoppers can save more and earn additional cashback when they purchase vouchers from merchants like FoodPanda, Metromart PureGo, and more.

All these have cemented its position as a leading player in the industry. Thus, since its successful launch in the Philippines last 2015, ShopBack has accumulated over 5.2 million users nationwide who have enjoyed the rewarding shopping experience that the platform offers with every transaction.

ShopBack: For the Wins

“Since our launch in 2015, our primary goal has always been to delight our customers by empowering them to be smarter shoppers,” says Prashant Kala, the ShopBack Regional Director of APAC. “This is why we always aim to give the best deals and launch new products or features that influence them to make the most ideal purchasing decisions. With the ongoing travel resurgence, new brands onboard, and vouchers being launched, we are happy to continue serving our Filipino customers in the years to come.”

After 7 years in the Philippines, ShopBack celebrates its anniversary with a global brand refresh—one that promises exciting developments for ShopBack, both globally and locally. For one thing, ShopBack debuts its newest tagline—For the Wins—a celebration of small wins which will be translated into a rewarding shopping experience and a smooth consumer journey for all its Filipino shoppers.

“ShopBack believes in the power of small wins—applied consistently and continuously, and we work relentlessly to deliver smarter ways to shop and pay,” says Henry Chan, CEO and Co-founder of ShopBack. “We hope that the rebrand brings out this message more strongly to our shoppers.”

“As we grow our network of partners and global brands, we will continue to engage shoppers across multiple touchpoints, help partners gain visibility and sales, and support them in achieving their own victories through small wins,” he adds.

Spark Talks: A Coming Together of Partners

As part of the festivities of its 7th year anniversary celebration, ShopBack invited over 70 partners—from merchants to media, and special guests—for Spark Talks. This panel discussion and data sharing event was a coming-together of the industry’s biggest names and brightest minds as they discussed the necessity to evolve and optimize growth in the ever-changing macro business landscape.

Set in Makati Diamond Residences, notable brands who graced the event include: Lazada, Edamama, FoodPanda, and Klook. There, each major brand shared its experiences in working with ShopBack and how aligning with the brand aided in improving Gross Merchandise Volume (GMV) and consumer visibility.

Panel discussion at the first-ever Spark Talks. (L-R) Prashant Kala, Regional Director, ShopBack; Nathalie Salcedo, Growth Leader, MetroMart; Amber Bakshi, Head of Strategic Partnerships, foodpanda PH; Karla Siguitan, Director of Brand and Community, edamama; MJ Legaspi, B2B Affiliate Marketing, Lazada PH

“One very important fact that I think I understood a lot later was, when you deal with the likes of ShopBack and multiple other partners, you are able to use their channels to communicate your campaigns to a different set of users, and that in itself, is a very, very, very big value,” shares FoodPanda’s Head of Strategic Partnerships, Amer Bakshi, when asked about the advantages of working with ShopBack.

“Because you are able to cross-promote on their channel, there’s a certain monetary value added to it where you could actually bring their customer onto your platform, which is the best part of it. So when you see the symmetry between the two, all you have to think about is how you (can) maximize it,” he continues.

Karla Suguitan, the Director of Brand and Community of Edamama Philippines, is a noteworthy speaker who shared how ShopBack was able to help them achieve their highest GMV. “[What] we actually saw [as] the winning factor was integrating a lot of various channels. One such, of course, [is] affiliate marketing with ShopBack, and we also activated several channels that we haven’t before.”

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For more information and updates, visit the official ShopBack website at https://www.shopback.ph/ and the following social media pages: Facebook | Twitter | Instagram

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