Rising to the Occasion: The Daily Knead for Resilience and Growth
loader image
Rising to the Occasion: The Daily Knead for Resilience and Growth

Rising to the Occasion: The Daily Knead for Resilience and Growth

Business & Career | August 3, 2022
  • 0

From baking at home to growing it into a business, Francesca Gacrama-Herring shares how she made The Daily Knead flourish amid the pandemic.

The Daily Knead started during the beginning of the pandemic in March 2020. “I’ve always loved to cook and bake and I like traveling through my tastebuds and exploring my way around the kitchen,” shares co-owner Francesca Gacrama-Herring. “It wasn’t until the pandemic that I found time to ‘play’ around the kitchen again.”

A Feast for the Eyes and Mouth—From sourdough bread to now, desserts, The Daily Knead has added cakes to its repertoire of creations.

Thriving Amid Uncertain Times

It was a time of uncertainty—with fears about a new virus putting supermarkets out of stock. Bread and yeast, in particular, were difficult to find at the time. “This was where I decided to start cultivating my own starter so that we could bake our own sourdough bread for our family from home.”

Although it was not easy to source a steady supply of other quality ingredients, Francesca and her sister, Francine Gacrama, established The Daily Knead with sourdough and brioche loaves.

What’s more, running her business also kept her close to her kids—especially during a time when she had to find ways to keep them entertained. “I found it was a way for me to bond with them by doing something I love,” Francesca shared. “It also provided a sensory activity to fill their days after being homeschooled.”

Proud Owners—Francesca Gacrama-Herring and her sister, Francine Gacrama of The Daily Knead

Food for Thought

With Francesca as head baker and Francine leading the front of the house, things were in full swing. They soon expanded to offer sweets as well as bestsellers like the Muscovado Chocolate Chip Cookie, Chocolate Brioche Babka, and the Jamon Manchego Ensaymada. “I would have to say that those three definitely put our name out there!” shared Francine.

With love and support behind them, it set the stage for The Daily Knead to become more adventurous. “Having a community that was so open to creating a conversation also allowed us to push ourselves to create pastries and flavors we’ve never done before,” Francine said, adding that these favorites change each time, so it’s another factor that keeps them going. “Lately, the croissants and cakes have been the star of the show!”

When it comes to younger entrepreneurs, the sisters share that courage is key, as well as the tenacity and grit to push through barriers. “When we grew, it became difficult balancing work, and my home life seeing that both operated under one roof. My kids, pets, husband, staff–we were just trying to make it work! Love what you do, and always remember why you started.”

A Showstopping Piece—the author Pinky Tobiano and her tiered birthday cake

RELATED STORIES:

The Proof is in the Rise: Bait Lehem on Introducing Diverse Flavors to the Local Market

Monsieur Piret’s Artisanal Bread is Just What the Doctor Ordered

In Pie We Crust: 8 IG Shops That Offer the Best Pies


The Daily Knead has locations in Power Plant Mall in Makati and the Sunae Asian Cantina in Bonifacio Global City, Taguig. You can also order through their website: www.thedailyknead.com.ph.

Pinky is the President and CEO of Progressive Laboratories, Qualibet Testing Services Corp. and KPP Powers Commodities. A chemist by profession, she is also the President of the Association of the Bureau of Animal Industry Registered Companies and Recognized Testing Laboratories (ABAIL). A humanitarian at heart, Pinky hosts a weekly online show called Grateful Tuesdays. On top of all this, she is also a wife and a mother of two.
More from Pinky Tobiano

OneMega.com is your all-in-one access pass to exclusive content from a wide variety of lifestyle experts, thought leaders, influencers and leading content creators here in the Philippines and around the world. OneMega.com is a prestige media brand of One Mega Group, Inc.

ONEMEGA EDITORIAL TEAM

EDITOR-IN-CHIEF Marga Medrano-Tupaz
JR ASSOCIATE EDITOR Diane Nicole Go
GROUP CREATIVE DIRECTOR Jann Pascua
GROUP ART DIRECTOR Marc Pagdilao
MULTIMEDIA ARTIST Denielle Carag
GROUP PUBLISHER Janine Recto
BRAND ASSOCIATE Pilar Angliongto

CONTRIBUTORS

FASHION Amina Arañaz-Alunan Jojie Lloren Robby Carmona Patty Ang Candy Dizon Francis Libiran | BEAUTY Dr. Vicky Belo Kim Reyes-Palanca Marie Lozano Firas Abboud Jude Hipolito and Rose Velasco (JuRo) Jigs Mayuga | LUXURY Bianca Salonga JP Tuason Jeanette Ipapo-Tuason Marlon Stöckinger | TRAVEL Vern Enciso Ferdi Salvador Marie Field-Faith | TECH & GADGETS Carlo Ople Enrique Miranda Gerry Sy | HOME & DESIGN Geewel Fuster Kitty Bunag Tessa Alindogan Vianca Favila | BUSINESS & CAREER Franco Saycon Venus Navalta Eric Dee Dr. Z Teo Pinky Tobiano Atty. Connie Aquino | ENTERTAINMENT Girlie Rodis MJ Marfori G3 San Diego Georcelle Dapat Sy / G-Force | FOOD & ENTERTAINING Aüa Chino Hernandez Happy Ongpauco-Tiu Nina Daza-Puyat Robby Goco JJ Yulo | PARENTING Cat Arambulo-Antonio Paulyne Fermin Michelle Aventajado Jerika Ejercito Aguilar Celine Gabriel Lim | FITNESS & WELLNESS Nadine Tengco Harvie de Baron Sara Black Arnold Aninion Teresa Herrera Anthon Tanya Aguila Simon Greatwich | WEDDINGS Marbee Shing-Go Amanda Tirol Charisse Tinio Jason Magbanua Gideon Hermosa Robert Blancaflor | YOUTH Chris Nick Milka Romero Miko Tiu Laurel Janeena Chan

ADVERTISING

ADVERTISING DIRECTOR Maureen Alexis Busto
KEY ACCOUNT MANAGERS Chloe Tapucar, Jasmine Co Leng, Ivan Panganiban
ACCOUNT MANAGERS Lexi Malongga, Yna Sison, Nykhole Cruz
Advertising implementer and coordinator Victoria Vedana, Jessa Mae Sicat

MARKETING AND ADVERTISING SERVICES

Marketing Communication Manager Pam Rodriguez
Copywriter / Social Media Associate Rowan Palomares
Social Media Associate Kyla Nicole Taal
Multimedia Artist Agatha Romero

CREATIVE SERVICES

Creative Services Manager Kristoff Sison
Multimedia Artists Gari Rivera, Elmer Pereira,
Niel Jhed Ibay
Copywriters Peaches Garcia, Althea Villanueva,
Roanna Alonzo, Chad Losanta, Christina Zabat

PRODUCTION & LOGISTICS

Production & Logistics Manager ERICA LUNA
Booking Associate Mae Talaid, KZ Francisco
Pull Out Coordinator & Production & Logistics Assistant MJ Almero

STUDIO & IMAGING

Production and Studio Manager Ed Simon
Photographer Kieran Punay, Excel Panlaque
Final Artists Eric Gallego, Eric Clarete
Cameraman JR Ramirez

SOUND AND MOTION

Sr Video Editor Jasper Bermejo
Video Editor / Producer Regina Aceron
Video Editor Miguel Lim

EXECUTIVE OFFICE

AVP for MARKETING & PUBLISHING Marga Medrano-Tupaz
VP for CONTENT Peewee Isidro
CHIEF EXECUTIVE OFFICER Archie Carrasco

ONE MEGA GROUP, INC.

CHAIRMAN Archie Carrasco
FOUNDING CREATIVE DIRECTOR Lorraine Belmonte
FOUNDER Sari Yap

SALES

AVP - Business Development Carmelli Daet

CONSUMER MARKETING AND CIRCULATION

Head of Consumer Marketing and Circulations Arriane Sanchez
Newsstand Manager Piero Talag
Consumer Marketing Associate Champ Bersales
Firm Sales and Subscriptions Associate Jorean Ann Flores
Multimedia Artist Hilrey Batolan

EVENTS

Head of Consumer Marketing and Circulations Arriane Sanchez
Events Manager BRENT CASTRO
Production Manager EIPRIL BURCE, ELISHUA BALINTON
Video and GFX Editor ANDREW CIUDAD


HUMAN RESOURCES

HR Manager Mairen Buan
Organizational Development and HR Tech Supervisor Lorenzon Miguel Barbeyto
HR Supervisor Vanessa Orpilla
Sr Payroll Associate Angielica Baril
Recruitment Associate Michelle Grace Flores, Dorothy Gail Santos

MIS / IT

Head of MIS/IT Harvey Medina
Senior IT Associate Jomer Calleja

WEB DEVELOPMENT

Web Development Manager Carlo Tumaliuan
Web Developer Supervisor King Villarta
Jr Web Designer Jen-Lyn Dumlao


ADMINISTRATION & PURCHASING

Admin & Purchasing Manager Avy Lagarto
Sr Office Support Associate STEPH URBANO
Company Driver Bernard Dela Cruz
Motorized Messenger Marwin Navarra

DESIGN & CONSTRUCTION

Project Manager Archt. Romeo Zurita

LEGAL

Legal Counsel Atty. Homer Alinsug
OIC-Corporate Legal Avy Lagarto

FINANCE

Finance Manager Rachel Cabagua
Finance Supervisor Janin Tabora
Credit & Collection Supervisor Nainine Buenaobra
Senior Treasury Associate Maileen Capilitan
Senior Accounting Associate John Dela Torre
General Accounting Associate Ruffa Dela Pena
Accounting Associate Zarah Mira

CORPORATE AFFAIRS and BUSINESS EXPANSION

Head of Corporate Affairs and Business Expansion Rodolfo Palanca Jr.
Copy Chief Andrea Eliza Santos
Corporate Affairs Associate Margaux Pua
Creatives Associate Alecs Beltran

EXECUTIVE OFFICE

Chief Operating Officer Ma. Cecilia Ngo
Executive Assistant to the CEO KAREN DE CASTRO
Executive Assistant to the COO Thea Pamela So

AGC POWER HOLDINGS CORP.

Chairman & CEO Archie Carrasco