The Country's First Korean Skincare Brand is Back With a New Look
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LOOK: The Country’s First Korean Skincare Brand is Back with a New Look

LOOK: The Country’s First Korean Skincare Brand is Back with a New Look

Beauty | June 7, 2022
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Before the wave of Korean skincare brands in the Philippines, there was iWhite Korea—a pioneer that’s been around for over twenty years.

Korean culture is quickly being embraced in the Philippines in all its entirety—from K-pop music to K-dramas, the food, and even skincare. In fact, the Hallyu wave has taken over the country by storm, with BTS songs blasting on radios, remake after remake of our favorite series, and even Korean barbecue restaurants popping out, one after the other.

But before all that, there were some underrated brands that pioneered the Hallyu wave many, many years ago. Take for example iWhite Korea—a Korean skincare brand that’s been around for more than twenty years. The first of its kind to introduce most Filipinos to the Korean skincare regimen, iWhite Korea is your ticket to achieving that famed bright, fresh, and clear skin that most Koreans have.

Rekindle Your First Love

Cheot-Sarang—or in English, your first love. Whether it’s a nostalgic blast in the past for old-time iWhite Korea users or a new encounter for those who want a simple beauty regimen, iWhite Korea has you covered. Eliminating the hustle and bustle of beauty rituals, this Korean skincare brand is uncomplicated yet effective, so you can enjoy each routine as a “love me first” moment—rekindling your first love experience each time you use it.

With a new look that matches its straightforward and simplistic nature—yet one that adapts to the minimalist aesthetic of today—your favorites from iWhite Korea get a makeover, along with its new product line of simple and accessible skincare solutions.

“iWhite Korea is rooted in the Korean phrase Malg-eum—loosely translated as a way to describe cleanliness, clarity, and freshness,” explains Youjin Seo, Director of Marketing and Sales of iWhite Korea. “We aim to bring that essence of purity to each product, creating a simple self-loving routine you can do every day.”

New Product Lines of iWhite Korea

With safe, effective, and affordable offerings versus other Korean skincare products, iWhite Korea has set itself as the go-to skincare brand in the Philippines. What’s more, these products are all FDA-approved and made with the latest beauty ingredients, thereby maintaining their top-notch quality even after all these years.

Each product line focuses on the basics of skincare: Wash, Tone, and Moisturize. So much simpler and easier than those 10-step regimens that other brands offer! Moreover, with an understanding of the different skin types that people have, iWhite Korea developed three product lines that not only simplify your routine but also cater to these diverse needs. These include:

The Daily Skincare Line

An all-around skincare line that’s perfect for all skin types. With its cooling and hydrating properties, the Daily Skincare line is versatile as it is effective, even for those with sensitive skin.

The trifecta of products includes the Facial Wash Whitening Vita (a deep cleansing facial wash that removes excess oil and eliminates skin impurities while whitening and revitalizing skin), Extra Pure Toner Essence (refreshing & rejuvenating toner essence), and Aqua Moisturizer Whitening Vita (moisturizing and whitening cream).

The Acne+ Skincare Line

Acne is the bane of everyone’s existence, and sadly, some people are more prone to getting it. iWhite Korea’s Acne + Skincare line, however, seeks to remedy that with its calming and soothing products.

Despite their mild formulation, these skincare products still promise effective results against acne—all while maintaining the moisture in your skin. Start with the Acne+ Facial Wash, a gentle facial wash that helps fight against acne and blackheads while keeping skin moist, then follow it up with the Acne+ Toner Essence—a toner that’s formulated with Centella Asiatica (Real CICA) Extracts, Tea tree leaf water & enhanced through Memory Gel Technology for troubled skin.

And finally, finish it off with the Acne+ Aqua Moisturizer, a calming water-based moisturizer.

The Power Brightening Line

Bright and glowing skin is the goal and iWhite Korea’s Power Brightening line is made to help you with that. Through its trinity of products in its roster—made for dull and tired-looking skin—daily use will give you a more supple, bright, and youthful appearance.

These include the Glow-Up Whip Wash—a facial wash that livens up your skin. Follow it up with a Glow-Up Toner Essence, a toner that’s formulated with Niacinamide and Vitamin C, along with Berry Complex and Hydrolyzed Collagen for a brighter and more hydrated appearance.

And finally, the Aqua Moisturizer Glow is a refreshing water-based moisturizer that leaves your skin soft and supple with a non-greasy formula. And like its counterparts, it’s infused with Niacinamide and Berry Complex.

It even comes in sachets, which you can easily carry around while traveling.

In line with its distinct skincare + Pamper approach to self-care and relaxation, iWhite Korea encourages you to experience beauty like no other. True to its brand essence, it reminds you to love yourself first, and put yourself first with a simple everyday skincare routine that is all about… you.

Photos from iWhite Korea

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iWhite Korea products are available in Watsons, 711, Mercury Drug, Puregold, SM Supermarket, SM Savemore, Robinsons, South Star Drug, Metro Gaisano, and other leading grocery, pharmacies, supermarkets and convenience stores nationwide.

You may also order online via iWhite Korea’s LazMall Official Flagship Store, Shopee Mall, or at Beauty MNL and at Watsons Online. For more information, check out their website at https://iwhitekorea.com.ph/ and/or follow them on Facebook and Instagram at @iwhitekorea.

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