LOOK: This Class Teaches You How to be Tech-savvy in the New Normal
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LOOK: This Class Teaches You How to be Tech-savvy in the New Normal

LOOK: This Class Teaches You How to be Tech-savvy in the New Normal

Special Features | October 8, 2021
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Learn from industry experts and influential figures like Bretman Rock about the digital scene in IMMAP’s up-and-coming event: DigiCon POP 2021!

In today’s ever-changing digital sphere, digital becomes the new normal as it takes over not only the business sector but also our day-to-day lives. From e-commerce to cryptocurrency, influencer marketing, and more, these digital services constantly innovate and grow to make our lives easier.

However, navigating this uncharted territory can be a challenge for many. Not to worry—the tech-savvy and digital experts from the Internet & Mobile Marketing Association of the Philippines (IMMAP) are here to help.

DigiCon POP 2021: Digital in the New Normal

“Digital is the new masa,” shares Leigh Reyes, Board President of IMMAP and Creative Chair of MullenLowe TREYNA Group of Companies. “From village Viber groups, to live selling, from learning how to navigate by QR code, to Zoom e-numans and Zoomba, digital made a full shift to the mainstream [audience].”

Set on October 11 to 15, 2021, in a virtual event no less, this year’s DigiCon POP is back and better than ever. With featured speakers comprised of industry giants, you’re guaranteed to be learning only from the best. Key personalities include:

  • Adam Grant: best-selling author of Think Again
  • Rory Sutherland: Vice Chairman of Ogilvy UK and one of the industry’s leading experts on consumer behaviors
  • Scott Galloway: host of the award-winning podcast, Pivot and “One of the World’s 50 Best Business Professors”
  • Laurent Ezekiel: Chief Marketing Officerand Growth Officer for WPP, the largest advertising holdings company worldwide
  • Gill Zhou, Chief Marketing Officer for one of the largest technology companies globally, IBM.

What’s more, attendees get to hear from DigiCon’s “baddest” speaker yet: Bretman Rock. A trailblazing breakout content creator and digital influencer, Bretman has made waves in more ways than one—for both the LGBTQIA+ and Asian-American communities—with his own brand of social content. Truly a great figurehead to learn from!

The DEEP Framework, Explained

This 5-day event promises tons of fun activities and learning experiences for attendees. Its DEEP framework includes 4 different programming tracks—Disruption, Expansion, Emerging, and Possibilities—which brings together the brightest keynote speakers from all over the world.

First on the list is the Disruption track, which focuses on innovative trends and digital excellence. Key speakers include Michael Patent, founder of the sports and entertainment agency, Culture Group, along with Todd Schweizer—co-founder and CEO of the independent financial platform, Brankas.

Next is the Expansion track, which covers key sectors that uncover new opportunities through data. Nicholas Kontopolous, the APAC Regional Head of Growth Marketing for Adobe DX, and Bea Atienza, the IBE Leader for Colgate-Palmolive are just some of the keynote speakers who will be covering this vertical.

The third includes the Emerging track, which discusses the rising digital trends and tools like new media and e-commerce platforms. Experts covering this topic include Ash Mandhyan, CEO of Quanta Digital, and Carlos Alimurung, CEO of ONE Esports.

And finally, the Possibilities track, which focuses on understanding new potential markets—spanning multi-generations through innovative strategies. Key speakers for this include Budjette Tan, the writer, and co-creator of hit comic series, Trese, as well as Grace David, the CEO of Edukasyon.PH.

Workshop, Competition, and Awards

Beyond learning from speakers and experts, DigiCon POP will also be bringing back 2 of its much-anticipated events. First off is a one-day competition and workshop, presented by Unilab: the DROP Youth. Set on October 12, 2021, it’s an avenue for university students to learn, socialize and showcase their talents in the digital industry. What’s more, they can learn from key industry leaders on strategy development, creative strategy, and media orchestration.

To close off the 5-day event on October 15, the prestigious Boomerang Awards makes a return appearance. With this year’s theme—Unmute—attendees can expect a louder, bolder, and more inclusive comeback. Especially now that it includes Tech Innovation in its roster of categories.

Additional categories in this award include:

  • The Purple Boomerang Award: focuses on gender equality and empowerment for women.
  • The Blue Impact Boomerang: recognizes campaigns that were developed as “people first.” Measures mobile ingenuity, and innovation in driving business objectives through Facebook.

Although it’ll take place on the digital landscape, DigiCon POP 2021 promises a 5-day event full of fun activities and learnings—taught by only the best digital experts and industry leaders. What fun!

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For more information about DigiCon POP 2021, you may visit the official website at www.digicon.com.ph, where you can check out a breakdown of the various tracks, more details about this year’s speakers, and how to avail ticket prices.

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