Demanding Sustainability in the Fashion Industry - OneMega.com
loader image
Demanding Sustainability in the Fashion Industry

Demanding Sustainability in the Fashion Industry

Fashion | July 3, 2020
  • 0

By now, you probably feel exasperated with the word ‘sustainability.’ What classifies as a sustainable brand? One thing is for sure, it isn’t as easy as opting for paper bags instead of plastic packaging or plastering green thumb messages on your page’s feed as a reminder of ‘mindfulness’ yet forgetting the essence of the word itself.

The word gets tossed around very often without truly understanding how sustainability is rooted from the choice of materials, to the ethical production (mostly to support underpaid laborers) down to the way your product communicates its message to the public. It’s a conscious cycle we have to uphold no matter how big or small your business is. Swedish retail brand H&M has been targeted by eco-friendly organizations ever since for the irony of their initiatives—pushing their Conscious line while remaining among the ranks of the earth’s top waste contributors for their excessive production just to cater to fast fashion’s fleeting needs.

Has fast fashion gone too fast for the earth to keep up with?| Photo from Getty Image

‘Greenwashing’ is a trend most brands try to jump in to but not all of them have the success rate to sustain. Sounds overwhelming? Start small. Research on materials that both have amazing quality and affordable rate yet are ethically sourced and recyclable. Then, identify what your brand stands for. But never forget the afterlife of these products too. Of course we want our garments to last forever but we all know it decomposes and can sit in landfills for the next few hundred years. You can work around this by looking into recycling schemes, upcycling or donating them to those in need.

As complex as it sounds, we are left with no other choice—and 2020 pretty much proves it. In 30 years, there will be more than 9 billion people on the planet, leaving resources continuously depleting and being in an industry churning out endless supplies of waste. Honestly, the world really isn’t crying out for another pair of overpriced calf-skin leather boots. With this in mind, you’ll be surprised to know how much every little course of action matters. Take responsibility and normalize changing the system.

ADVERTISEMENT

ADVERTISEMENT

Related Articles
More from MEGA Fashion
Check them out

OneMega.com is your all-in-one access pass to exclusive content from a wide variety of lifestyle experts, thought leaders, influencers and leading content creators here in the Philippines and around the world. OneMega.com is a prestige media brand of One Mega Group, Inc.

ONEMEGA EDITORIAL TEAM

EDITOR-IN-CHIEF Marga Medrano-Tupaz
JR ASSOCIATE EDITOR Diane Nicole Go
GROUP CREATIVE DIRECTOR Jann Pascua
GROUP ART DIRECTOR Marc Pagdilao
MULTIMEDIA ARTIST Denielle Carag
GROUP PUBLISHER Janine Recto

CONTRIBUTORS

FASHION Amina Arañaz-Alunan Jojie Lloren Robby Carmona Patty Ang Candy Dizon Francis Libiran | BEAUTY Dr. Vicky Belo Kim Reyes-Palanca Marie Lozano Firas Abboud Jude Hipolito and Rose Velasco (JuRo) Jigs Mayuga | LUXURY Bianca Salonga JP Tuason Jeanette Ipapo-Tuason Marlon Stöckinger | TRAVEL Vern Enciso Ferdi Salvador Marie Field-Faith | TECH & GADGETS Carlo Ople Enrique Miranda Gerry Sy | HOME & DESIGN Geewel Fuster Kitty Bunag Tessa Alindogan Vianca Favila | BUSINESS & CAREER Franco Saycon Venus Navalta Eric Dee Dr. Z Teo Pinky Tobiano Atty. Connie Aquino | ENTERTAINMENT Girlie Rodis MJ Marfori G3 San Diego Georcelle Dapat Sy / G-Force | FOOD & ENTERTAINING Aüa Chino Hernandez Happy Ongpauco-Tiu Nina Daza-Puyat Robby Goco JJ Yulo | PARENTING Cat Arambulo-Antonio Paulyne Fermin Michelle Aventajado Jerika Ejercito Aguilar Celine Gabriel Lim | FITNESS & WELLNESS Nadine Tengco Harvie de Baron Sara Black Arnold Aninion Teresa Herrera Anthon Tanya Aguila Simon Greatwich | WEDDINGS Marbee Shing-Go Amanda Tirol Charisse Tinio Jason Magbanua Gideon Hermosa Robert Blancaflor | YOUTH Chris Nick Milka Romero Miko Tiu Laurel Janeena Chan

ADVERTISING

SALES DIRECTOR Maureen Alexis Busto
ACCOUNT MANAGERS Paulin Mata,
Chloe Tapucar, Jasmine Co Leng, Ivan Panganiban,
Anna Chua, Lexi Malongga

MARKETING AND ADVERTISING SERVICES

Marketing Communication Manager Pam Rodriguez
Ad & Promo Manager Brent James Castro
Copywriter / Social Media Associate Rowan Palomares
Social Media AssociateKyla Nicole Taal
Multimedia Artist Agatha Romero
Producer Elishua Balinton
Video Editor Andrew Ciudad

VIDEO & EVENTS

Sr Video Editor Jasper Bermejo
Video Editors Kenneth Dimaano
Video Editor / Producer Regina Aceron
Audio Visual & Technical Assistant
Andrew Ciudad

CREATIVE SERVICES

Creative Services Supervisor Kristoff Sison
Multimedia Artists Gari Rivera, Elmer Pereira,
Niel Jhed Ibay
Copywriters Peaches Garcia, Althea Villanueva,
Roanna Alonzo,
Chad Losanta, Christina Zabat

PRODUCTION & LOGISTICS

Production & Logistics Manager ERICA LUNA
Booking Associate Mae Talaid, KZ Francisco
Pull Out Coordinator & Production & Logistics AssistantMJ Almero

STUDIO & IMAGING

Production and Studio Manager Ed Simon
Photographer Kieran Punay, Excel Panlaque
Final Artists Eric Gallego
Cameraman JR Ramirez

SOUND AND MOTION

Sr Video Editor Jasper Bermejo
Video Editor / Producer Regina Aceron

EXECUTIVE OFFICE

AVP for MARKETING & PUBLISHING Marga Medrano-Tupaz
VP for CONTENT Peewee Isidro
CHIEF EXECUTIVE OFFICER Archie Carrasco

ONE MEGA GROUP, INC.

PRESIDENT Suki Salvador
CHAIRMAN Archie Carrasco
FOUNDING CREATIVE DIRECTOR Lorraine Belmonte
FOUNDER Sari Yap

SALES

AVP - Business Development Carmelli Daet

CONSUMER MARKETING AND CIRCULATION

Head of Consumer Marketing and Circulations Arriane Sanchez
Consumer Marketing Associate Champ Bersales
Multimedia Artist Hilrey Batolan

HUMAN RESOURCES

HR Manager Mairen Buan
Organizational Development and HR Tech Supervisor Lorenzon Miguel Barbeyto
HR Supervisor Vanessa Orpilla
Sr Payroll Associate Angielica Baril
Recruitment Associate Michelle Grace Flores

MIS / IT

Web Development Manager and MIS OIC  Carlo Tumaliuan
Web Developer Supervisor  King Villarta
Jr Web Designer  Jen-Lyn Dumlao
Senior IT Associate  Jomer Calleja

ADMINISTRATION & PURCHASING

Admin & Purchasing Manager Avy Lagarto
Office Support Associate Jorean Ann Flores
Company Driver Bernard Dela Cruz

LEGAL

Legal Counsel Atty.   Homer Alinsug
OIC-Corporate Legal   Avy Lagarto

FINANCE

Finance Manager Rachel Cabagua
Finance Supervisor Janin Tabora
Credit & Collection Supervisor Nainine Buenaobra
Senior Treasury Associate Maileen Capilitan
Senior Accounting Associate John Dela Torre
General Accounting Associate Ruffa Dela Pena
Accounting Associate Zarah Mira

CORPORATE AFFAIRS and BUSINESS EXPANSION

Head of Corporate Affairs and Business Expansion Rodolfo Palanca Jr.
Copy Chief Andrea Eliza Santos
Corporate Affairs Associate Margaux Pua
Creatives Associate Alecs Beltran

EXECUTIVE OFFICE

Chief Operating Officer Ma. Cecilia Ngo
Executive Assistant to the COO Thea Pamela So

AGC POWER HOLDINGS CORP.

Chairman & President Archie Carrasco