CWC Interiors continues to evolve and offer value to a growing market
The year 2020 has been quite challenging due to the pandemic but it is also a time when most people got pushed to doing WFH and realized the value of making their homes more suited both for their work and their need to unwind after having several video calls and online work.
Since travel has been very limited, people have diverted their funds to make their homes more comfortable and stylish. People have realized that making a home more conducive for both work and play can help them cope with the adjustments needed to work in the new normal. After all, keeping a comfortable space that makes one feel good is also essential for one’s well-being.
Agnes Sauler, CWC International’s VP for Sales & Marketing, shares the growing demand for designer furniture pieces. “About five years ago, we noticed that more people are seeing the value of having designer pieces that become conversation pieces in their homes. Apart from the avid furniture collectors who are in their 40s who have been collecting Eames, Prouve, Panton chairs, and other timeless pieces, the younger generation now also finds value in having iconic pieces and started to invest in designer chairs for their space”, says Agnes.
Some furniture pieces that younger people collect include the Eames plastic chair (which comes in different colors) and the lightweight and stackable Artek stool 60 designed by Alvar Aalto in 1933, which can function as a chair or a side table.
A Piece That Sparks Joy
Now that more people spend a lot of time at home, it is not surprising to see people spruce up their space in order to make it more functional and aesthetically pleasing.
One can have their favorite Herman Miller chair as their WFH chair, an Eames plastic chair as a practical dining chair, and a luxe and comfy Walter Knoll sofa for relaxing. Others add fun by placing quirky and colorful Alexander Girard wooden dolls or an Eames bird in their space, which serves as wonderful decorative pieces. It is simply nice to have a well-curated space that evokes a feeling of inspiration.
Seeing the growing demand for high-quality furniture pieces, CWC continues to provide more brands and products for homes that add warmth and comfort.
“At CWC, we have seen how the market changed. And as a forward-thinking company, we continue to evolve and provide more choices. Currently, we offer a total of 32 exclusive brands including well-known brands such as Herman Miller, Vitra, Walter Knoll, Lodes, Lando, etc. It seems the market has become more mature too since there is more awareness now about designer furniture and people see the value of collecting. People have also been influenced by travel and the digital revolution. More people now have fast access to information, and they like to purchase something that sparks joy. Having an iconic and timeless designer chair that enhances a space definitely brings joy and inspiration”, says Agnes.
Each designer piece that is found at CWC Interiors has an interesting and unique story.
One designer chair that most furniture collectors have is the Eames molded fiberglass chair, which is considered a functional and classic chair. Created in 1950 by Charles and Ray Eames, the design duo created a universal response to what everyone wants from a chair: a simple, gracious form that fits any body shape and every place. Today, through the use of safe fiberglass composition and veneer technologies, the classic Eames molded fiberglass evolution continues.
Another practical yet iconic piece is the Artek stool 60. This stylish and lightweight stool was designed by Alvar Aalto in 1933. With its geometry and uncomplicated design, the stool, which has three legs mounted directly to the underside of a round seat, is sturdy yet easy to store since it is stackable. Its use is also multi-functional since it can be used as a stool, a side table, a display surface, or a storage unit. Plus, it comes in a variety of colors and finishes.
Apart from designer chairs, eye-catching home accessories like the Wooden dolls by Alexander Girard, are also nice to collect. Designed in 1952 by Girard, the dolls, which represent both human and animal characters, were used as decorative objects in the designer’s Santa Fe home. Today, each doll is fabricated closely to replicate the original vintage pieces by Alexander Girard and are painted by hand.
A Continuous Evolution
CWC Interiors has been in the business of providing high-quality furniture and accessories for homes and offices for a decade. It started out as a company offering a single product office modular system and has evolved into a one-stop-shop company offering a wide range of prestigious brands. As it celebrates its 10th year, the CWC retail store continues to provide more value.
Fred Yuson, CWC International’s CEO, shares about the importance of having the same values with partners. “CWC stands for Create, Work, Collaborate, and we believe in the importance of evolution and partnerships. We forge partnerships with brands that also have the same values as ours. Our relationship with our brand partners has become stronger throughout the years since we are aligned on design, innovation, and on supporting each other’s strategic direction,” says Fred.
With high quality and high-end brands such as Herman Miller, Vitra, Walter Knoll, and others as partners, CWC Interiors also helps add character and style to people’s homes.
“As a company, we are inspired by design and the story and evolution of each product that we carry. We will continue to evolve as a company and add value to our customers. We certainly take pride in offering high-quality designer furniture that tells a story. It makes a difference when you know where your piece originated from and the history behind it. It makes one feel a sense of nostalgia. And since the product stands out, it is also like having a piece of art in your own home”, concludes Fred.
Tessa Alindogan studied architectural interior design in Inchbald School of Design in London, and holds a Bachelor of Arts degree in Psychology and a Masters Degree in Education in Notre Dame de Namur University in Belmont, California. Aside from being the principal designer of her company, A Design Group and working on several residential and commercial projects since the early 90s, Tessa is also an accomplished artist who does modern abstract paintings—her medium is acrylic on canvas.
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